History

A stylist had a vision for the future of men's grooming. What he did started a revolution.

In 1994, a stylist named David Raccuglia walked into a distributor’s office in Chicago holding a clear bottle filled with maple syrup. He asked the distributor for $25,000 to produce the first run of American Crew shampoo. The distributor asked to try the product.

Raccuglia hadn’t produced any actual product yet. The maple syrup was intended to simulate the masculine, amber color he envisioned for the final bottle. He explained that the important thing was the movement that was underway in men’s grooming. He foresaw a future when men would pay as much attention to their looks as women. And he knew they wouldn’t want to lose their masculinity in the process.

Today, American Crew is the most popular men’s salon grooming brand in the world. Men and their stylists count on us for the latest and best in hair and body, shave and style. And for more than 15 years, we’ve been proud to deliver exactly that.

Privacy Policy

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Privacy Policy
American Crew has created this privacy statement in order to demonstrate its firm commitment to privacy. The following discloses American Crew’s information gathering and dissemination practices for this site.

General Information
Your IP address may be used to help diagnose problems with our server and/or to administer our website. Your IP address may also be used to gather broad demographic information. The American Crew website may also utilize cookies for technical and/or marketing purposes.

Our site uses a registration form for customers to request information. During the registration process, we may collect visitors’ contact information (like their email address), age and their thoughts on American Crew products or services. Contact information from the registration form may also be used to send future updates on products and/or services.

Users may “Opt-Out” from receiving future updates at any time. See the choices/Opt-Out section below. Demographic and profile data collected at our site is used to tailor our visitor’s experience. This information may be shared with third parties on an aggregate basis. We do not divulge or sell individual statistics, contact information, etc. to third parties.

Personal Information Collection and Use
When you register we ask for information such as your name, email address, birth date, gender, ZIP code and thoughts on American Crew products/services. We use this data to tailor our visitor’s experience at our site. American Crew collects and uses your personal information to operate and improve its site and services. These uses may include providing you with more effective customer service; making the site or services
easier to use by eliminating the need for you to repeatedly enter the same information; performing research and analysis aimed at improving our products and services; and displaying content and advertising that are customized to your interests and preferences. We also use your personal information to communicate with you as we may occasionally send you product surveys or promotional mailings to inform you of other products or services available from American Crew and its affiliates. Users may opt-out of receiving future mailings; see the choice/opt-out section below. We do not
sell, rent, or lease our customer lists to third parties. In order to help provide our services, we occasionally provide information to other companies that work on our behalf.

Third Part Vendors, Links & Their Privacy Policy
American Crew makes a reasonable effort to educate our various website vendors (i.e. designers, database managers and website service providers) on our privacy policy. We require and expect them to adhere to our policy. Yet, if they do not, we are not responsible for their actions. This site may contain links to other sites. American Crew is not responsible for the privacy practices or the content of such Web sites.

Children’s Guidelines
American Crew does not knowingly collect information from children under 13. If a parent or guardian is aware that a child under 13 has registered with American Crew, they should notify us by contacting info@americancrew.com and we will use all reasonable efforts to delete a child’s information from our files. For more information on How to Protect Kids’ Privacy Online, go to: http://www.ftc.gov/bcp/conline/edcams/kidzprivacy/index.html.

Choice/Opt-Out
Our site provides users the opportunity to opt-out of receiving communications from us and our partners at the point where we request information about the visitor. To remove a user’s information from our database, to not receive future communications, or to no longer receive our updates, you can send email to info@americancrew.com

Change/Modify
For deleting and modifying information previously provided, you can send email to info@americancrew.com

Questions on our Privacy Policy
If you have any questions or comments on this policy, please contact us at info@americancrew.com

©2002 America Crew, Inc. All trademarks registered. All rights reserved.

No Animal Testing Policy

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American Crew does NOT perform or condone animal testing with any of its products. We rely on pharmacological, toxicological, medical expertise, non-animal alternative testing and the past safety history of existing formulations to determine and ensure product safety and quality.