Men's Grooming Tips - American Crew

We're Serious About Grooming.

American Crew Is More Than Just Products.

We're a leader in Men's Grooming designed
specifically for men and the stylists they trust.

Take your look to the next level with our
collection of how-to videos.

1. RUB A SMALL AMOUNT OF FIBER EVENLY BETWEEN PALMS BEFORE WORKING INTO HAIR
2. RUB A SMALL AMOUNT OF FIBER EVENLY BETWEEN PALMS BEFORE WORKING INTO HAIR
3. STYLE AS DESIRED WITH YOUR HANDS

FIBER

High hold with low shine Fiber-like, resinous product helps thicken, texturize and increase fullness to hair. Provides a strong, pliable hold with a matte finish. Works well in shorter hair, 1-3 inches in length.

1. RUB A SMALL AMOUNT OF FIBER CREAM EVENLY BETWEEN PALMS BEFORE WORKING INTO HAIR
2. WORK THE PRODUCT INTO DAMP HAIR OR LIGHTLY TO DRY HAIR, APPLYING ROOTS TO ENDS
3. STYLE AS DESIRED WITH YOUR HANDS OR A BRUSH

FIBER CREAM

Fibrous cream with medium hold and natural shine A styling cream that combines flexibility with control, gives your hair refined texture and a natural shine finish.

1. RUB A SMALL AMOUNT OF FORMING CREAM EVENLY BETWEEN PALMS BEFORE WORKING INTO HAIR
2. WORK THE PRODUCT INTO DAMP OR DRY HAIR, BACK TO FRONT; ALLOWING THE HAIR TO PULL THE PRODUCT OFF OF YOUR HANDS
3. STYLE AS DESIRED WITH YOUR HANDS OR A BRUSH

FORMING CREAM

Medium hold with medium shine Easy to use styling cream works well for all hair types. Forming Cream provides hold, excellent pliability, and a natural shine. This product also helps hair look thicker and is ideal for easing new users into the potential of styling jar products.

1. RUB A SMALL AMOUNT OF DEFINING PASTE EVENLY BETWEEN PALMS BEFORE WORKING INTO HAIR
2. WORK THE PRODUCT INTO DAMP OR DRY HAIR, APPLYING ROOTS TO ENDS
3. STYLE AS DESIRED WITH YOUR HANDS, CREATING TEXTURE

DEFINING PASTE

Medium hold with low shine For added texture or increased definition. Beeswax provides a natural, pliable hold for various lengths. Wax-like consistency provides a matte finish while still remaining easy to distribute through hair. Defining Paste is similar to Fiber in texture and effects but is easier to use and distribute through hair. It can also be used in hair that's beyond 2'' in length.

1. RUB A SMALL AMOUNT OF MATTE CLAY EVENLY BETWEEN SLIGHTLY DAMP HANDS BEFORE WORKING INTO HAIR
2. WORK THE PRODUCT INTO DAMP OR DRY HAIR, APPLYING ROOTS TO ENDS
3. STYLE AS DESIRED WITH YOUR HANDS

MATTE CLAY

Matte Clay's texturizing formula provides a workable medium hold and a silky matte finish that easily helps create a wide range of hairstyles. Ideal for shorter to medium length hair.

1. RUB A SMALL AMOUNT OF POMADE EVENLY BETWEEN PALMS BEFORE WORKING INTO HAIR
2. WORK THE PRODUCT INTO DAMP OR DRY HAIR, APPLYING ROOTS TO ENDS
3. STYLE AS DESIRED WITH YOUR HANDS

POMADE

Medium hold with high shine Works well for curly hair and provides a modern, flexible alternative to styling gels. Use it to create classic, slicked back looks or for control in any hair type.

1. RUB A SMALL AMOUNT OF CREAM POMADE EVENLY BETWEEN PALMS BEFORE WORKING INTO HAIR
2. WORK THE PRODUCT INTO DRY OR TOWEL DRIED HAIR, APPLYING ROOTS TO ENDS
3. STYLE AS DESIRED WITH YOUR HANDS

CREAM POMADE

Cream pomade with light/medium hold and low shine. A moisture-rich cream pomade that provides a natural look while taming hair leaving a low shine finish.

1. RUB A SMALL AMOUNT OF HEAVY HOLD POMADE EVENLY BETWEEN PALMS BEFORE WORKING INTO HAIR
2. WORK THE PRODUCT INTO DRY OR TOWEL DRIED HAIR, APPLYING ROOTS TO ENDS
3. STYLE AS DESIRED WITH A COMB

HEAVY HOLD POMADE

Heavy Hold with High Shine Heavy hold water based pomade perfect for creating sleek, smooth styles, sculpting and styling.

1. RUB A SMALL AMOUNT OF MOLDING CLAY EVENLY BETWEEN PALMS BEFORE WORKING INTO HAIR
2. WORK THE PRODUCT INTO TOWEL DRIED HAIR, BACK TO FRONT; ALLOWING THE HAIR TO PULL THE PRODUCT OFF OF YOUR HANDS
3. STYLE AS DESIRED WITH YOUR HANDS OR A BRUSH

MOLDING CLAY

High hold with medium shine Concentrated styling power lets you manipulate hair into any style. Made with natural extracts and beeswax, this unique compound maintains touchable shape and texture. Works well for short styles and those who seek a styling product with a more natural, subtle fragrance. Molding Clay is also a product of choice for those who frequently engage in sports and tend to perspire heavily.

1. RUB A SMALL AMOUNT OF GROOMING CREAM EVENLY BETWEEN PALMS BEFORE WORKING INTO HAIR
2. WORK THE PRODUCT INTO DAMP OR DRY HAIR, APPLYING ROOTS TO ENDS
3. STYLE AS DESIRED WITH A BRUSH

GROOMING CREAM

High hold with high shine Use to create a straight, sleek look or to soften naturally curly or wavy hair with conditioning elements such as aloe vera. Repels moisture to keep styles intact and provides excellent hold and shine.