About

American Crew® is more than just another product supplier. It's a landmark in the history of men's grooming. It's the leading salon brand created specifically for men and the stylists they trust. Every frame in our history reflects our commitment to the professional stylist and barber as we share in their quest to empower men through quality grooming practices and products.

In 1994, a stylist named David Raccuglia foresaw a future when men would pay as much attention to their looks as anyone else. And he knew they wouldn't want to lose their masculinity in the process.

Today American Crew® is the leading professional men's grooming brand in the world. Men and their stylists count on us for the latest and best in hair, body, shave and styling products. And for more than 20 years, we've delivered

AMERICAN CREW® WAS FOUNDED IN 1994

OUR GAME-CHANGING STYLING PRODUCT, FIBER, WAS LAUNCHED IN 1995.

2000: NEW MILLENNIA, NEW LOOK.
WE LAUNCHED OUR SHAVE & SKIN CARE LINES, AND THE AMERICAN CREW ALL-STAR CAMPAIGN.

IN 2016, WE EXPANDED OUR
POMADE LINE, WELCOMING HEAVY HOLD AND CREAM POMADE.

THEN IN 2019, WE EXPANDED THE FIBER FAMILY TO INCLUDE FIBER CREAM AND FIBER GROOMING FOAM.

ACED ACADEMY LAUNCHED IN 2021. OUR NEW GLOBAL STANDARD IN BARBER & STYLIST EDUCATION.

2023 BECAME THE YEAR TO JOIN THE CREW. WITH TEN DIFFERENT STYLING PUCKS, THERE'S A FIT FOR ANY OCCASION.