
Pre-Styling Cleanser
Great hair starts in the shower. American Crew’s Pre-Styler Shampoos are made to clean, nourish, and prep your hair for easy styling. Whether you need to control frizz, add texture, define curls, or boost shine, our Forming, Fiber, and Boost Shampoos help you get the look you want.

THE FUTURE OF HAIRCARE HAS ARRIVED
American Crew Pre-Styling Cleansers are innovative shampoos designed to prepare hair for styling while helping keep the scalp and hair healthy. Each formula cleanses and conditions while providing a strong foundation, making hair more manageable and responsive to styling products.
Bridging the gap between haircare and styling, they are the 1st step in your regimen.
Don't just cleanse, Pre-Style!


PRE-STYLING FOR ALL HAIR TYPES
A range of pre-styling shampoos that can work for different hair types and styling concerns.
HOW PRE-STYLING CLEANSERS WORK
Our vegan formulas deeply cleanse and balances your scalp's microbiome while keeping your hair hydrated and soft.

Provides a strong foundation making hair more manageable and responsive to styling product.

Deeply and gently cleanses hair and scalp, removing excess buildup, all without stripping hair of natural moisture.

Formulated with skincare inspired ingredients designed to help balance the scalp microbiome.

When combined with corresponding styling products, final styling results are enhanced.

You've Got Questions
You can find the Pre-Styling Cleansers at fine retailers online or near you. For Boost Pre-Styling Cleanser, visit here. For Fiber Pre-Styling Cleanser, visit here. For Forming Pre-Styling Cleanser, visit here.
Easy! Are you a Fiber, Forming Cream or Boost guy already? Yes, use the matching Pre-Styler! If not, ask yourself which primary benefit of that matching Pre-Styler fits my needs best and go with that one! Fiber = Strength & Control Forming Cream = Curl Hydration Boost = Volume
YES! It hydrates, nourishes and defines curls without weighing down the hair.
Absolutely, Forming Pre-Styler would be our choice. Forming Pre-Styler uses Jojoba oil to protect against frizz.
Indeed they do! All three will improve the heath of your scalp which improves the heath of your hair. Healthy hair is shiny!
All three NEW American Crew Pre-Stylers Keep hair hydrated without stripping away its natural moisture, leaving it soft and healthy looking.
We are proud to introduce the first shampoos with styling benefits while still focusing and keeping the scalp healthy.
Look for the same color packaging in the stylers! Pair Fiber Pre-Styling Cleanser with Fiber, Fiber Cream or Fiber Foam. Pair Forming Pre-Styling Cleanser with Forming Cream. Pair Boost Pre-Styling Cleanser with Boost Powder.
Formulated with skincare inspired ingredients designed to help balance the scalp microbiome, the new Pre-Styling Cleansers help provide an ideal scalp environment. They leave hair more manageable and responsive to styling.
