Pre-Styling Cleanser

Pre-Styling Cleanser

Great hair starts in the shower. American Crew’s Pre-Styler Shampoos are made to clean, nourish, and prep your hair for easy styling. Whether you need to control frizz, add texture, define curls, or boost shine, our Forming, Fiber, and Boost Shampoos help you get the look you want.

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American Crew Fiber Pre-Styler Cleanser with Fiber. The Future of Haircare

THE FUTURE OF HAIRCARE HAS ARRIVED

American Crew Pre-Styling Cleansers are innovative shampoos designed to prepare hair for styling while helping keep the scalp and hair healthy. Each formula cleanses and conditions while providing a strong foundation, making hair more manageable and responsive to styling products.


Bridging the gap between haircare and styling, they are the 1st step in your regimen.


Don't just cleanse, Pre-Style!

Model Wash Hair with American Crew Pre-Styling Cleanser Shampoo Model Wash Hair with American Crew Pre-Styling Cleanser Shampoo

PRE-STYLING FOR ALL HAIR TYPES

A range of pre-styling shampoos that can work for different hair types and styling concerns.

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HOW PRE-STYLING CLEANSERS WORK

Our vegan formulas deeply cleanse and balances your scalp's microbiome while keeping your hair hydrated and soft.

American Crew Pre-Styling Cleanser Helps Better Prepare Hair Fibers for Styling

Provides a strong foundation making hair more manageable and responsive to styling product.

American Crew Pre-Styling Cleanser Washes + Cleans Hair for Better Styling

Deeply and gently cleanses hair and scalp, removing excess buildup, all without stripping hair of natural moisture.

American Crew Pre-Styling Cleanser Helps Balance the Scalp Microbiome for Healthier Hair

Formulated with skincare inspired ingredients designed to help balance the scalp microbiome.

American Crew Pre-Styling Cleanser Can Improve Styling When Used as Directed

When combined with corresponding styling products, final styling results are enhanced.

Better and After Image of Model When Applying Styling Product with Pre-Styling Cleanser

PAIR WITH A STYLING PRODUCT FOR PEAK PERFORMANCE

Complete your haircare regimen by using puck styling products, to power up your hairstyle

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Pair With Fiber Franchise

For even more texture, strength and control

Shop Fiber Products

Pair With Forming Franchise

For even more texture, strength and control

Shop Forming Cream

Pair With Boost Franchise

For even more body and fullness

Shop Boost Products

You've Got Questions

You can find the Pre-Styling Cleansers at fine retailers online or near you. For Boost Pre-Styling Cleanser, visit here. For Fiber Pre-Styling Cleanser, visit here. For Forming Pre-Styling Cleanser, visit here.

Easy! Are you a Fiber, Forming Cream or Boost guy already? Yes, use the matching Pre-Styler! If not, ask yourself which primary benefit of that matching Pre-Styler fits my needs best and go with that one! Fiber = Strength & Control Forming Cream = Curl Hydration Boost = Volume

YES! It hydrates, nourishes and defines curls without weighing down the hair.

Absolutely, Forming Pre-Styler would be our choice. Forming Pre-Styler uses Jojoba oil to protect against frizz.

Indeed they do! All three will improve the heath of your scalp which improves the heath of your hair. Healthy hair is shiny!

All three NEW American Crew Pre-Stylers Keep hair hydrated without stripping away its natural moisture, leaving it soft and healthy looking.

We are proud to introduce the first shampoos with styling benefits while still focusing and keeping the scalp healthy.

Look for the same color packaging in the stylers! Pair Fiber Pre-Styling Cleanser with Fiber, Fiber Cream or Fiber Foam. Pair Forming Pre-Styling Cleanser with Forming Cream. Pair Boost Pre-Styling Cleanser with Boost Powder.

Formulated with skincare inspired ingredients designed to help balance the scalp microbiome, the new Pre-Styling Cleansers help provide an ideal scalp environment. They leave hair more manageable and responsive to styling.

American Crew Global Educator Paul Wilson Styles Hair of Laughing Black Model

Recommended by the Pros


“These three powerhouse cleansers, perfectly paired with our hero products, have become essentials in my tool kit. They’re incredibly easy to integrate into your basin service, offering a deep cleansing and styling benefit while also protecting the scalp — a crucial bonus for my clients.”

American Crew Educator, Paul Wilson