Live a New Grooming Era. Learn from the Pros. Style with Confidence
LIVE
American Crew®, the #1 Premium Men’s Hair Brand in the World*, introduces CAMPUS. Influenced by standards of excellence and learning, classic collegiate aesthetics, and culture, this dynamic initiative marks a significant shift for the brand, positioning American Crew as more than just a grooming powerhouse, but as a lifestyle destination.
The first stop on the CAMPUS journey includes a series of exciting global activations. From interactive workshops to styling makeovers, American Crew will introduce in-person and virtual events that promise to engage, entertain, and promote community amongst grooming enthusiasts.
LEARN
American Crew reinforces their commitment to education with the launch of an interactive and comprehensive digital hub, easily accessible to hair professionals and consumers around the world. Through these advanced tools, American Crew aspires to be the guiding force in empowering men to elevate their grooming skills with ease.
Introducing:
- Specialized departments like ‘the Department of Sculpture’ for styling fundamentals and ‘the Department of Shaving Arts’ for precise beard maintenance – offering an ability to explore, learn, and master your go-to style.
- A blog written by American Crew experts, featuring hair trends, styling FAQs, salon business tips, and more.
- Hair tutorial videos from stylists, influencers, and celebrity barbers to continue the journey from the salon.
- Personalized consultations and styling transformations from brand representatives
STYLE
In the realm of hair, style remains the focal point of the brand’s mission. American Crew’s comprehensive portfolio is one of the largest in the men’s grooming space with products for every hair type, texture, diversity, and desired result – designed for men to look and feel their best.
Through CAMPUS, American Crew will also unveil a fresh and contemporary look. The new brand expression offers new visuals and branding, plus stylish and functional items that resonate with the modern man.
"We’re very excited to introduce CAMPUS as it represents a significant achievement in our journey and redefines the grooming experience for men on a global scale. CAMPUS underscores our unwavering dedication to innovation and education and will not only further establish American Crew as the go-to brand for professional hair and style expertise, but also expand our positioning as a lifestyle brand,” states Mario Aragon, Senior Vice President of American Crew.
Begin your CAMPUS journey by following @AmericanCrew on Instagram, Facebook, YouTube and TikTok and visiting www.americancrew.com #AmericanCrewCAMPUS
About American Crew®:
American Crew®, the Official Supplier to Men™, was founded in 1994 creating a market for grooming options made specifically for men. Over 25 years later, the company has developed a comprehensive portfolio of premium products, as well as a legacy steeped in commitment to the performance that stylists demand and the quality that men trust. From hair and body to shave, skin and fragrance, the American Crew brand is dedicated to fulfilling the styling needs of today’s man. A landmark in the professional grooming industry, American Crew has distribution in over 30,000 salons, barbershops and authorized retailers across 50 countries.