A New Era of Grooming Excellence
American Crew proudly presents Yearbook – a men’s trend forecaster that unveils nine must-have hairstyles, designed for hair professionals and their clients to draw inspiration from year-round.
Yearbook seamlessly integrates into American Crew’s dynamic new brand expression, ‘CAMPUS’, an education-first approach to inspire and support the hair professional community and their clients through e-learning resources, activations, and beyond. Signifying the debut year of American Crew’s Yearbook, with a commitment to its annual release, each edition will showcase the latest trending styles of the year.
Yearbook includes comprehensive resources designed to master each trend-forward look, including step-by-step technical videos, expert recommended American Crew care and styling products, and stunning imagery. With a dedication to excellence, American Crew ensures that each hairstyle in the collection reflects the latest industry standards, enabling stylists to unleash their creativity and elevate their skills. Whether seasoned professionals or aspiring stylists, Yearbook caters to individuals at every stage of their career journey, offering resources to fuel their growth, success, and stay on top of quickly evolving trends.
Additionally, American Crew is thrilled to unveil the launch of their new digital platform to enhance the Yearbook experience. Each hairstyle, accompanied by comprehensive educational resources on their execution, will now be readily available to hairstylists and barbers worldwide. Convenient, mobile-friendly hair education at your fingertips!
“Education lies at the heart of everything we do at American Crew," said Phoenix Thomson, Global Director of Education at American Crew. “With the launch of Yearbook, we aim to equip hairstylists with the tools and knowledge they need to stay creative and inspired behind the chair. By combining innovative techniques with comprehensive curriculum, we empower professionals to excel in their craft and unleash their full potential.”
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Height and movement elevate this version of the pomp. The shape is classic, but with ‘boosted’ styling and a natural matte finish. |
You want to grow out your hair but dread the in-between stage? This shape makes it easy to keep the rugged finish. |
When a wolf cut meets an indie rock shape, and you sprinkle a touch of 70’s jagger, Lone Wolf is born. |
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MOD MULLET A nod to the past and present with a shorter mullet. Cut a shorter front that can be styled in multiple ways depending on your mood. |
FADED HIGH Highly textured hair with maximum scalp exposure. Pick it up and out and press it into shape for a solid celebration of curl. |
The most versatile option for growing out high density hair. Different products will give you different results – all equally awesome. |
For more information about American Crew CAMPUS, please visit www.americancrew.com/pages/campus, or see HERE for the press release.
Yearbook will be released on April 1, 2024. Stay tuned on Instagram, Facebook, and YouTube at @americancrew for the official launch and to find out more about the looks.
About American Crew®:
American Crew®, the Official Supplier to Men™, was founded in 1994 creating a market for grooming options made specifically for men. Over 29 years later, the company has developed a comprehensive portfolio of premium products, as well as a legacy steeped in commitment to the performance that stylists demand and the quality that men trust. From hair and body to shave, skin and fragrance, the American Crew® brand is dedicated to fulfilling the styling needs of today’s man. A landmark in the professional grooming industry, American Crew® has distribution in over 30,000 salons, barbershops and authorized retailers across 50 countries.
*Source: Euromonitor International Ltd; Beauty and Personal Care 2023ed, retail value sales, 2022 data. Based on 45 countries researched & estimated to be largest premium hair care markets.