American Crew established the holiday, Men’s Grooming Day, in 2007 as a reminder for men to upgrade their grooming game and 16 years later, this has become a global movement. We celebrate the day on the third Friday of August each year, encouraging men everywhere to discover the power of proper grooming. You can elevate your appearance and boost your confidence by starting with a refreshing shower, a great haircut, and a meticulous shave. From our shampoos to styling gels, we’ve got you covered.
Last year, American Crew participated in the highly anticipated Chicago Air & Water Show on Chicago Navy’s Pier. Featuring the iconic American Crew styling truck, we offered all event attendees an exclusive opportunity to experience complimentary professional hair styling sessions by expert stylists. Additionally, passers-by had the chance to sample some of the award-winning and high-performance grooming products, designed to elevate men's style and self-confidence.
Next year, American Crew invites all grooming enthusiasts to celebrate us, from remembering to indulge in an elevated grooming routine or joining us at the next event!