Light Hold Texture Lotion (8.45oz/250ml) by American Crew
Finished Beauty Image. Diego Serrano Rosado holding Light Hold Texture Lotion by American Crew
Before and after comparison of Diego Serrano Rosado with styled hair after using American Crew Light Hold Texture Lotion on a gray background
American Crew Light Hold Texture Lotion with clear gel bulk in background. Text on graphic states "Light Hold Texture Lotion".
Male hand holding Light Hold Texture Lotion by American Crew. Benefits listed on graphic state "Water-based, which means it remains pliable and distributes evenly throughout hair", "Makes hair look thicker and increases manageability", "Provides light control for a natural look with slight definition", "Provides body and fullness to hair", "Helps retain moisture and keep hair under control", and "Attributed to natural extracts like ginseng".
Macro-view of Light Hold Styling Gel with three steps for styling. Step 1: Apply a small amount into hand. Step 2: Distributed evenly through towel dried hair. Step 3: Can also be added to dry hair for added thickness.
American Crew Styling Gel product range on a light gray background. From left to right, the first is Light Hold Styling Gel, followed by Firm Hold Styling Gel, then Light Hold Texture Lotion. Text on the graphic reads "Our Styling Gels".
American Crew Light Hold Texture Lotion Alt
Light Hold Texture Lotion (8.45oz/250ml) by American Crew
Finished Beauty Image. Diego Serrano Rosado holding Light Hold Texture Lotion by American Crew
Before and after comparison of Diego Serrano Rosado with styled hair after using American Crew Light Hold Texture Lotion on a gray background
American Crew Light Hold Texture Lotion with clear gel bulk in background. Text on graphic states "Light Hold Texture Lotion".
Male hand holding Light Hold Texture Lotion by American Crew. Benefits listed on graphic state "Water-based, which means it remains pliable and distributes evenly throughout hair", "Makes hair look thicker and increases manageability", "Provides light control for a natural look with slight definition", "Provides body and fullness to hair", "Helps retain moisture and keep hair under control", and "Attributed to natural extracts like ginseng".
Macro-view of Light Hold Styling Gel with three steps for styling. Step 1: Apply a small amount into hand. Step 2: Distributed evenly through towel dried hair. Step 3: Can also be added to dry hair for added thickness.
American Crew Styling Gel product range on a light gray background. From left to right, the first is Light Hold Styling Gel, followed by Firm Hold Styling Gel, then Light Hold Texture Lotion. Text on the graphic reads "Our Styling Gels".
American Crew Light Hold Texture Lotion Alt

LIGHT HOLD TEXTURE LOTION

Title

Subtle control with low shine Provides light control for fine or thin hair of all lengths, resulting in a natural look with slight definition. Light Hold Texture Lotion is formulated with natural extracts like ginseng to make hair look thicker and increase manageability. This is an excellent choice for those who want light control in their hair without using a lot of styling product. Perfect for creating a healthy, natural, barely styled look with minimal effort.

  • Water Based: Remains pliable and distributes evenly throughout hair.
  • Hydrolyzed Wheat Starch: Provides healthy gloss to hair.
  • PVP Copolymer: Provides body and fullness to hair.
  • Lanolin Oil: Helps retain moisture and keep hair under control.

Apply a small amount into hand and distribute evenly through towel dried hair. Can also be added to dry hair for added thickness.

Aqua/Water/Eau, Propylene Glycol Dicaprylate/Dicaprate, VP/VA Copolymer, Polyquaternium-37, Cetyl Acetate, PPG-10 Methyl Glucose Ether, Lanolin Oil, PEG-40 Castor Oil, Polyquaternium-11, Acetylated Lanolin Alcohol, Caprylyl Glycol, PPG-1 Trideceth-6, Propylene Glycol, Carthamus Tinctorius (Safflower) Seed Oil, Triethanolamine, Salvia Officinalis (Sage) Leaf Extract, Panax Ginseng Root Extract, Hydrolyzed Wheat Protein, Triticum Vulgare (Wheat) Starch, Quillaja Saponaria Bark Extract, Parfum (Fragrance), Benzyl Salicylate, Limonene, Linalool, Alpha-Isomethyl Ionone, Hexyl Cinnamal, Citronellol, Hydroxycitronellal, Phenoxyethanol.

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